• Startup help

    Over the years, I've seen a lot of people help others, be helped and look for help too. Everyone has to find their own way in startups, that's always how it works best, but a few pointers on where to look never hurt anyone. See below for some tips and links!

    Networks & serendipity

    By far the most valuable thing you can do is get involved in meaningful networks of people, they could be startup networks, or industry specific networks, or something more ad-hoc, but meet people, help people, be kind and be open - you'll be surprised at what serendipity turns up for you!

  • New to startups? Don't know where to start? Here's some tips...


    Not only can you meet a lot of people at events, but you can learn a lot too.

    From simple networking events to more content-led events like fireside chats, or panel sessions, events are an invaluable way of expanding your network, getting to know the ecosystem and learning towards whatever role you're hoping to play.


    You can also attend more active events like Hackathons, these are long working events that aim to "hack" together a business (Minimum Viable Product - MVP) or a solution to a certain brief. I started at Startup Weekend in 2012 and went on to run a number of really fun hackathons.

    Reading - Stay up to date

    Get your finger on the pulse and keep it there.

    Twitter, Hacker News, Reddit, Techcrunch, The Next Web, Tech.eu any number of blogs, the list could go on and on. Things can change quickly and if it relates to what you're doing, then you'll need to know about it as soon as possible.

    Reading - Texts

    As well as keeping up to date, there's a huge amount of wisdom between the pages of a large number of books.

    I don't read anywhere as much as I'd like to, but here are a few recommended reads:


    The Lean Startup - Eric Ries

    Startup Communities - Brad Feld

    ReWork - Jason Fried, David Heinemeier Hansson

    The 4-Hour Work Week - Tim Ferris

    Hackers & Painters - Paul Graham

    The Mom Test - Rob Fitzpatrick

    Creativity, Inc - Ed Catmull

    Atomic Habits - James Clear

    Influence - Robert Cialdini

    Thinking in Bets - Annie Duke

    Traction - Gino Wickman


    If you want somewhere to start, I'd really recommend Influence.It's fantastic for understanding human behaviour and motivations. Whilst it talks about "persuasion" and "compliance", I've found it most useful for understanding people and when they are trying to manipulate you! Traction is also a great book for setting up an operating system for your company.

  • If you're going to fail your startup, make sure you learn from it.


    Here's a collection of brave individuals who have prepared a Startup Post Mortem, for you to learn from...

    Blab was a livestreaming app which grew from a hackathon project to having 3.9 million users in less than 1 year. It is no longer running...

    Wattage aimed to bring mass-customization to electronics. It was an online platform that is both a tool for creation, and a marketplace for buying.

    Tab (previously Subscrib) was a web-based prepaid loyalty app that started in the basement of Campus London in late September 2012 by Shawn Zvinis, Christoph Sassenberg and Gary Luce.

    99dresses was a virtual closet that allows users to trade fashion items with other users.


    Dinnr was an ad-hoc, same day ingredient delivery service. Select a recipe on our website, and we deliver everything you need to cook that recipe at home, all the items pre-measured with printed instructions.

    Microcosm was a community CMS as a platform and service, a Tumblr for forums. It allowed non-technical people to create and run a community site hat would comfortably scale from small groups of 50 people to very active communities of 50k people.

    Kolos was an iPad steering wheel for driving games, hardware is particularly difficult to get right and this proved too difficult.

    CB Insights also have a list that is updated fairly frequently - there are hundreds!

  • Even more resources!

    Here's a bunch of other stuff that I think is pretty useful too!



    Some observations from Sam Altman - Interesting stuff from the President of YCombinator.

    Be more productive - Some good tips on getting more done

    Startup are hard - it's really not for everyone!

    Startup tips from the dog guy - Great insights from Ted Rheingold

    A great big list of startup ideas - from Y Combinator

    Venture Hacks - General startups tips from Angel List


    Social Media & Marketing stuff


    Export twitter lists and followers (for free)

    Marketing jargon buster


    Prototyping Tools


    Marvel app - Mobile and web

    Flinto - Mobile app


    Press coverage


    submit.co - Hundreds of publications, what they cover and how to contact them.




    Compete against the best for talent - How Coursera does it.

    Unicorn Hunt - the 3beards former job board (acquired in 2017) brings you direct access to the community, no recruiters to be seen!

    Onboarding guide - Give your new employees the best landing.




    What to include in monthly reporting to investors - Handy hints from Jason Calacanis

    Inside an A+ Board Meeting - Some great tips on how to run effective board meetings



    Equity & Fundraising


    Investor Due Diligence for Startups - It's important to DD potential investors

    Landscape.ventures - Excellent resource for founders

  • Say thank you and help a startup at the same time...

    If you found this site useful and it saved you a bunch of time researching all the above yourself, then why not say thanks with a small donation. If and when it ever amounts to a three digit number of pounds, I'll put 100% of it back into startups via crowdfunding, I feel like that would be a nice thing to do!


    1st investment made! £100 into Poq Studio, made through Seedrs

    2nd investment made! £100 into Commuter Club, made through Seedrs


    Many thanks to everyone that has contributed!

Terms & Conditions
As this is predominantly a informational website, I don't have formal legal T&Cs, if you have any queries please contact me at js@joescarboro.com.

The most important thing here is to do thorough research on whatever you're doing, be that looking for office space, researching startups or using any of the tools I link to. I cannot be held responsible for any liabilities created through your actions though, that's on you :)